10 Different Types Of Funnels In Digital Marketing

Are you searching for the right type of funnel builders to utilize for your marketing campaigns? Well, look no further! We have a comprehensive guide on sales funnels for beginners, and we will uncover ten evergreen funnels that you can use for your business growth.

Marketing funnels can be challenging to understand, especially for beginners. However, our guide breaks down different types of funnels tailored to match specific strategies you may need.

There are many different types of funnels for every strategy you will have in mind. With an in-depth look at their uses and when to apply them, you’ll gain the confidence and motivation needed to achieve success with click funnels landing pages.

10 different types of funnels and their uses:

Automated webinar funnel – A good webinar funnel comprises five pages: a registration page, a thank you page, a webinar room, an order form page, and a replay page. You can also incorporate up-sells into your webinar funnel. Webinar presentations typically last between 60 – 120 minutes and are best suited for products priced between $100 – $2,000. Your automated webinar registration page should be straightforward, with a curiosity-based headline, a compelling image, and the focus directed towards the registration button.

Cart Funnel – The cart funnel consists of 3-4 pages: the sales page, the upsell page(s), and the thank you page. Use your best-selling product at the front end of this funnel, bundling it with lesser-known products offered for free. This approach allows the inclusion of the word FREE in the headline twice, creating an irresistible offer.

Video sales letter funnel – This funnel comprises three main pages: the sales page, the upsell page(s), and the thank you page. The typical video presentation lasts 20-30 minutes, making it an excellent choice when diving deep into your product or service to dispel misconceptions. It’s ideal for products priced up to $100.

Challenge Funnel – A challenge funnel includes about four pages: the sales page with an order bump, the upsell page(s), and the thank you page. Challenge funnels facilitate relationship-building with potential clients and prompt them to ascend your value ladder. For best results, provide clarity of promise, ensure the participant believes in their ability to achieve, and establish expert credibility. When designing your funnel, consider challenge length, location, and training format.

Squeeze page funnel – A squeeze page is a straightforward lead generation landing page designed to collect emails. This funnel, commonly used by digital marketers, comprises a landing page and a thank you page. To ensure its success, offer value in the form of a lead magnet, which could be an eBook, coupon, contest, video, or other enticing offers in exchange for an email.

Membership funnel – This funnel, ideal for selling courses, includes the sales page, the upsell page(s), the thank you page, and the membership area. It’s a fantastic way to foster community, share top hacks, and guide customers through your course content.

Survey funnel – Surveys offer a fun and straightforward method to gather data, segmenting potential leads into distinct categories for personalized marketing. Encourage participation with a compelling headline and offer insights based on survey results.

Product launch funnel – Consisting of around six pages, this funnel is perfect for warming up your audience in anticipation of a new product. The process involves a free workshop registration, followed by a series of enticing videos leading up to the product launch.

Summit funnels – Leverage other people’s traffic with summit funnels. Designed to facilitate rapid email list growth and foster relationships with influencers, these funnels are a goldmine for networking and collaboration.

Book funnels – This funnel is all about establishing authority. The sales page should compellingly present why your book is a must-read. Employ the Free-Plus-Shipping method with a curiosity-based headline and video.

These types of funnels in digital marketing have been tried and tested by countless businesses around the globe. They are user-friendly, with drag-and-drop functionality, ensuring seamless integration with your brand’s offerings. However, remember that engaging copy and headlines are crucial for funnel success.

To dive deeper into these funnel types and master high-conversion funnels and captivating copy, two must-read resources are “Dotcom Secrets” and “Expert Secrets” by marketing guru Russell Brunson. These books offer invaluable insights into the realm of online marketing and sales funnels.

Why do you need a marketing funnel?

Marketing funnels are pivotal for business growth, facilitating lead collection and data gathering. They can enhance revenue streams and foster lasting customer relationships, with or without an existing website.

Reasons to employ a marketing funnel include:

  • customer retention
  • understanding the customer journey
  • segmenting customers
  • accessing performance data

What is a sales funnel?

A sales funnel or landing page transforms visitors into repeat buyers and loyal fans. It’s a streamlined sales process with a clear goal, guiding visitors through a series of strategically placed upsells. These complementary offerings enhance the original purchase, boosting user experience and profit.

A typical marketing funnel consists of three stages:

  • Awareness (Top of the Funnel) – This stage introduces potential clients to a problem and its solution, using freely accessible content.
  • Evaluation – Here, potential clients weigh their options, considering competing solutions or even doing nothing. Engage them with gated offers and compelling content.
  • Conversion – The final stage turns leads into loyal customers using webinars, demos, customer reviews, or free trials.

Platforms like ClickFunnels offer a free trial, allowing businesses to experiment with different funnel types and strategies.


Having personally tested and worked with these digital marketing funnels, I advocate their use for any business. Their advantages far outweigh potential learning curves, delivering increased leads and sales. If you lack a website, a landing page offers an excellent starting point. Always remember, the success of a funnel is heavily dependent on compelling headlines and copy.

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Hey there, I'm Tahj, the digital marketing specialist with a passion for taking brands to the next level. My goal is to unleash my creativity and imagination to find unique ways to market your business. I built this website to share my expertise and to empower you to achieve financial freedom and success that lasts a lifetime.

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